When Gil Kahana and Humberto De Sousa met while studying Communication Design at Central Saint Martins in London, they couldn’t have imagined that their friendship would blossom into a business specializing in humoristic socks.
“It all began one night many years ago,” they write on their website. “We were joking around and started to ponder a very important question: ‘What if our socks could talk?’ It was one of those light bulb moments, but once the spark had been ignited we simply couldn’t turn it off…”
Now their online store features more than 30 quirky sock designs, each with their own unique personality and own playful name (Ernestoe Hemingway for example, or our personal favorite: David Sock-Knee). Their socks have been created by designers all over the globe, with each pair produced in Europe from combed cotton.
“It usually starts with the name,” explained the pair in an interview with Yes I’m a Designer, where they talked about their creative process. “We love to use puns like ‘The Sockfather’ or ‘David Sock-Knee’. Then we commission the character illustration and wait for sketches, give feedback, get revisions and repeat until we have a design we’re happy to produce. At this point we send the design to our producers, commission product photography, upload the product to our shop, notify our sellers, post them on social/email campaigns and TA-DA!”
Their stated mission? “To inject more fun into people’s lives through our characterful ChattyFeet socks.”