Update Your Winter Gear with Fashion Brand Rains

Winter isn’t just about staying in bed and feeling sorry for yourself. With the right winter gear, you can be the talk of the town – staying both warm and stylish. Or at least that’s what fashion brand Rains wants you to think.

Since 2012, Rains has set out to rethink the quality of rainwear. Co-founded by Daniel Brix and Philip Lotko, the two are greatly influenced by their Scandinavian heritage, with their brand practicing an uncompromising approach to simplicity that is as equally rooted in functionality as it is in relevance.

“Our product DNA is classic but innovative and we are always searching for new ways of developing the brand – that’s our constant motivation and inspiration,” Lotko told Flaunt. “The Scandinavian design DNA is in almost everything we do – that’s why keeping designs simple and functional is key for us.”

Based on an initiative to reinterpret the traditional rubber raincoat in a novel way, Rains launched with just one product: a poncho. The season after, they had a full collection of waterproof apparel, bags, and accessories. Each collection provides a mix of revitalized designs from rainwear archives and original rainwear solutions.

Here are some raincoats you’d want to snag for yourself:

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'Tis the season, featuring Rains Red.

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