How did Coco Chanel put it? Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. Fashion illustrator Ewelina Dymek knows best. Based in Poznań, Poland, she produces incredibly detailed illustrations, bringing an artistic edge to any fashion campaign.
“A captivating fashion illustration not only depicts clothing (which is very important!) but also evokes certain feelings and creates atmosphere,” Dymek observed in an interview with Inky Goodness. “A fashion designer makes clothes not just to cover a body but to allow us to feel and behave in a certain way. By wearing a particular set of clothes, we can feel confident, easy-going, attractive, provocative, reserved, etc. A good fashion illustrator not only draws a piece of clothing but also interprets it in his their own way and is able to convey certain mood behind a designer’s collection.”
A self-taught illustrator, her technique heavily relies on combining pencil drawing, collage, and digital software — a combination that also gives her a lot of creative freedom.
“I like to create atmosphere by using contrast and juxtapose not only dark and light shading but also detailed pencil-drawn elements with abstract shapes,” explains Dymek. “Using brush strokes in a certain way makes the composition dynamic and expressive – it all depends on how visually strong I want an illustration to be. Another technique that I use to create a certain mood is juxtaposing contrasting and saturated colors to make pencil drawing pop and create a visual tension.”
With clients that include Bank of America, Neutrogena, Condé Nast, The Washington Post, GQ (Italia), and Samsung, you’d want to take note.