Having a sweet tooth is not a sin, but when it comes to morality, not all desserts are created equal. Instagram sensation naturally.jo is living proof you can have your cake and eat it too.
At only 14-years-old, Jose (aka naturally.jo) decided to go all vegan. And so, he began experimenting in the kitchen, finding the perfect ingredients to make his food both appetizing and ethical. Now at 18, he has mastered the art of vegan desserts.
Don’t take our word for it. With more than 1.6 million followers on Instagram and tens of millions of views on YouTube, Jose has made a name for himself. Based in Lima, Peru, his all-vegan treats include donuts, brownies, smoothies and naturally – cakes. Each dessert is accompanied by a list of ingredients, aimed at teaching his fans how to recreate his recipes.
“I ate animal products for 90 percent of my life, and meat was my favorite thing in the world,” Jose told the Daily Mail Online. “I searched for lots of diets online and then the vegan diet popped up,” he explained. “I saw how lots of vegans ate a lot and followed a high-carb diet but still had a perfect fit body, so I started eating less animal products and decided to inform myself about veganism. That is when everything changed and I learned that veganism is a lot more than a diet, it is a lifestyle.” He hasn’t looked back since.