Finding meaning in a world where everything feels meaningless is a harrowing journey, but Carissa Potter will help you find your way through the dark. The founder of People I’ve Loved is using her illustrations to help people build connections and feel less alone.
Potter founded People I’ve Loved in 2011 after leaving her job at Colpa Press to start a printing workshop of her own. She used the power of social media to transform her visual brand into a true sensation, and she’s now working with a team of like-minded people who are all trying to figure out what it means to exist in this time and space.
Potter’s illustrations experienced a huge boom on social media due to their relatable nature, and she’s a huge believer that people must have an emotional relationship with art to truly appreciate it.
“I gravitate toward art that is somehow reflective of my own experience – almost like holding up a mirror to a life that I either want or have had. Whenever I make something that is hard, painful, or beautiful, I have faith that the piece is comforting someone out there,” Porter told Samsung Newsroom.
“People I’ve Loved” is now followed by almost 900,000 people on Instagram, and Porter published three books under this moniker, in addition to selling everything from notepads and journals to greeting cards and gifts with her illustrations.