Australian digital artist, based in Portland, Oregon, Luke Choice was never one to shy from colors. Describing his style as “eclectic,” Choice works across multiple disciplines using dynamic colors and compositions. Bringing together typography, illustration, and motion graphics his finished artworks are surreal and playful.
Talking with Adobe Blog about his inspiration growing up, Choice recalled: “my father was a great illustrator and painter, who had a passion for Australian flora and fauna, which I was always fascinated by. He was the kind of guy to stand and watch a sunset, a connection I cherish with him. Being aware of the beauty in nature is my biggest inspiration and I make sure that I take time away from the city to appreciate it as often as I can.”
“I had a healthy obsession with comic books growing up, courtesy of my eldest cousin,” he added. “I would constantly illustrate scenes from them, but never considered it possible to make a career from it. After finishing high school, I was intent on not entering higher education unless I knew exactly what I wanted to do. I spent a couple years working odd jobs in construction, until someone introduced me to Photoshop and I began to create friends’ 21st birthday invites. This was the ultimate catalyst that set me on my career path.”
Now he owns his creative studio, Velvet Spectrum™, where he works for clients like Nike, Ray-Ban, Google, and HBO. Take a look at some of his more striking creations.