Denisa Herman’s easy-going approach to both her life and her career might just inspire you to do that thing you’ve always wanted. Her journey into freelance illustration began 5 years ago, unfolding very much organically. “I was traveling somewhere in Europe with my guitar and a Cultural Studies degree in my pocket,” she recalls on her website. “I bumped into a web designer who saw I loved drawing and asked me for some illustrations. The rest is history.”
An active participant of the illustration community online, Herman doesn’t shy from a good Instagram challenge. “My illustration career rocketed when I started doing 100DaysChallenges,” she explains. “Every day I would make an illustration for 100 days straight. I finished 3 challenges until now (check them out on Insta). In 2020 I challenged myself to create 300 illustrations covering themes such as sports, culture, society, news, health, and food.”
Born in Brasov (a city in the Transylvania region of Romania), Herman is currenty based in Barcelona, Spain, where she’s now committed to becoming a full time illustrator. She jokingly refers to her style of work as “fast and furious”. “I work like someone who loves what they are doing,” she adds. “You contact me, we discuss, I fall in love with your project and you have high hopes that I am the right creator for the job. And then it’s up to me to stylishly surprise you.”
Known online as Yogatella, her name derives from the words Yoga and Nutella, “the struggle between healthy habits and guilty addictions”. The struggle might be real but we can’t but admire Herman’s consistency, commitment, and positive outlook.