Award-winning artist and art director, Clym Evernden, is known for his signature ink-based style. A graduate of Central Saint Martins, Evernden studied Fashion Design Womenswear prior to working solely as an artist. Named by The Evening Standard as one of “London’s most influential people 2019” his Instagram page is a shrine for unapologetic coolness.
Using Instagram as his platform, Evernden has also become recognized for his viral illustration videos, where he hand draws illustrations that seem to move on a single piece of paper as it unfolds. “I started creating ‘Folded Story’s’ as an experiment on Instagram,” he explained in an interview with McArthurGlen. “I had been making a lot of hand-drawn animations and gifs, and I remember wanting to find a way of making a drawing ‘move’ on a single piece of paper without CGI.”
His first Folded Story was an adaptation of The Lion, The Witch, and The Wardrobe. “This worked well because the first scene of the two sides of the folded paper opening leant themselves perfectly to a wardrobe opening, and revealing a hidden world,” Evernden notes. “I always try and introduce this spirit of a surprise reveal and magic in my Folded Story’s.”
To date, his folded stories have amassed more than 6 million views on Instagram. Aside from his personal work, Evernden has created the artwork, animations, and directed marketing campaigns for global brands such as Samsung, Louis Vuitton, Audi, Net-A-Porter, and Moët Hennessy.”For me, the artistic process has to happen in a natural way,” he says. “Depending on the project, I generally use part active research, and part imagination. I like to sketch during the journey of creating ideas, often these early spontaneous and imaginative drawings are reproduced in the final work as they retain the initial spark and soul of the project.”
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