Alex Tait’s illustrations don’t take themselves too seriously, having a humorous edge to them that cracks through the mundanes of everyday life. Graduating from Bucks New University in 2013, Tait now works from his studio in Berkhamsted, just outside of London.
“He seeks to produce work that is surreal and spirited using bold colors and playful imagery,” reads his website. And with collaborations with brands like Apple, Google, Netflix, and Oreo, it’s clear that his uplifting message comes across.
Talking about his artistic process with Ape on the Moon, Tait shared: “I will always create my work in Illustrator and sometimes finalize it in Photoshop, but I enjoy the limitations vector programs offer. It keeps my work looking the way it does— if I created in Photoshop, I think the temptation to add more and more would be too much, and it would change the aesthetic.”
“The end result I try to achieve with most of my work is to have something that feels simplistic, with a touch of warmth and sometimes humor,” he went on to say. “I feel the brushes and textures on top of flat color help with this.”
Take a look at his humorous creations.