Ad Company Hires Grandmothers to Model Bakery Products

A good marketing strategy is the key to a successful business, right? But what does it take to make a really good advertisement? You might think stunning models, but you’re totally wrong. Grandmas are just as hot!

A humorous and cute advertisement made by Tryuukk agency hired grandmothers dressed in the latest fashion to model the Yakutsk, Russia-based Nemyugun bakery’s products.

The babushkin_podgon Instagram profile shared the glamorous photos which automatically became a viral sensation. And it quickly turned out that the Nemyugun company had nothing to do with this quirky photo session.

Scroll down to check out this amazing photo shoot.