Berlin-based jewelry brand WALD incorporates the beach to its designs, by adding to its pieces anything from corals to shells. The result is playful, nostalgic, and very much charming, adding a lighthearted twist to the term “beachwear”.
Stylist Dana Roski and model Joyce Binneboese originally started WALD as a concept boutique in Mitte, Berlin around 2012. But it took them some time and thought to turn it into the blossoming brand of their own. In January 2018, they launched their very first jewelry collection which aimed to embody the “liberation of holidays and childhood memories”, by using shell motifs.
Soon, what began as a small online brand turned into a viral sensation, with features in publications like Vogue, Marie Claire, and Elle. Their fashion is both beautiful and ethical, with their pieces all handmade in Germany by a collective of women who would otherwise be unemployed. The environment is also extremely important to WALD, and they make sure that the shells and corals they use are not on the protected species list. They also work closely alongside German biologists who supply the shells and coral themselves.
With winter right around the corner, their accessories are pieces of summer happiness that are lost but not forgotten!