TikTok introduced us to many amazing new brands in recent years, but none of them are as dreamy and whimsical as Selkie. This fashion brand found viral fame thanks to its iconic puff and tulle dresses, and the story of its rise to fame is as magical as the romantic, pastel-colored dresses they have in store.
Selkie borrows its name from mythical ocean creatures, who live inside a seal skin. They can turn into humans by shedding their skin, but this is a double-edged sword. If a man steals her skin, the selkie is forced to become his wife, but she can transform into her true self and return to the sea once she finds her skin again.
This story resonated with Selkie founder Kimberley Gordon, who saw this company as the second chapter in her career after having to say goodbye to her first fashion brand Wildfox.
“I thought, there have to be so many women out there who want to find themselves, or are looking for themselves again, and maybe this company can be a representation of my age group, who are looking for joy later on,” explains Gordon on Selkie’s official website.
One thing that Selkie is now best known for is its inclusivity. It was important for Gordon to lift up the plus-size community by offering clothes for different body types, ranging in size between XXS and 5X, and making women feel good in their own bodies, no matter the size.
