Lauren Hom Creates Amazing Typography Art

By
Jovana A
-

We’re always amazed when we stumble upon talented artists on Instagram. And Lauren Hom is no different! The letterer decided to trust her instincts a couple of years ago and follow her true passion. She never looked back as she became a successful typography artist.

“I find that I’m happiest when creating; so, when I’m not working, you can find me—HAHA just kidding when am I not kind of working on something?” her website reads.

So far, she has worked with companies like Google, Starbucks, Microsoft, and TIME Magazine. Check out her work below and follow her on Instagram for more.

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Swipe to see what 3 years of lettering progress looks like 👉🏼✨ I drew this quote (one of my all-time favs) in my sketchbook back in 2014 (the 2nd photo) when I was just starting to letter full-time. I remember feeling *SO* proud of it ☺️ I drew it again at the beginning of this year (1st photo), and looking at them side by side, I thought I'd certainly love the most recent one more. I have a much better understanding of letterforms and styles after 3 years of doing it for a living, but there's also something kinda charming about my original, simpler piece ☺️ When you're first starting out, it can be easy to get down on your work and be extra critical of it because it's not even close to where you want to be, but I try to remind my students to be kind to themselves and their art babies because here's what I've learned: your skills and style will evolve over time, and once you've mastered something, it's really hard to go back to a looser, more naive style. There's room in the illustration world for really refined work and there's room for looser, more playful work 🙌🏼 Appreciate where your work used to be, enjoy where it is currently, and look forward to where it will be in the future 💕 All that matters is that you're enjoying the work and are committed to putting in the effort to grow 🌿 | Quote from the poem 'You Learn' by Jorge Luis Borges 📖

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REAL TALK: you have more time than you think you do. Don't get me wrong, I loooove a good old fashioned *72-weeks-deep* Insta creeping once in a while, but over time that's tons of valuable hours you're creeping away 😂 ~~~~~ I know that starting a side project seems daunting: You get excited about an idea. You set a goal and a deadline. Aaaaaand then life happens, so you keep pushing it back. And back. And then it never gets done. BUT YOU GOTTA PUSH THROUGH. It's so worth it ☺️ ~~~~~ If you need a little nudge in the right direction, I'd love for you to read my popular blog post, You Don’t Need Much to Make Magic (link in my profile!) 💕 I share stories of how I've overcome common roadblocks to starting new projects + how you can too. ~~~~~ 📸 from my trip to India and lettering used from an old post ✨✍🏽 . . . . . #type #typography #lettering #handlettering #handtype #goodtype #typespire #typegang #thedailytype #designspiration #thedesigntip #girlboss #sidehustle #passionproject

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Words are sweet, but actions are 🍪sweeter🍪 when it comes to helping a friend or loved one who’s going through a hard time. . Friends, this might be my favorite #HOMwork assignment to date! 😍 I partnered with @optionb to create a prompt in support of their #OptionBThere for the Holidays program that helps us find ways to support friends and family who could use extra love this season. . The assignment?✏️ Ask yourself the question, “What’s one ACTION I can take to be there for someone who is going through a difficult time this holiday season?” And then letter or design a piece of artwork based on your answer. . Tag me @homsweethom, @optionb, and #OptionBThere in your post so we can see all the ways the #HOMwork community will be supporting their loved ones (or each other) this month ♥️ . P.S. I made this with a mix of digital and physical tools. Peep my Story to step into my studio and see process shots 🙌🏽

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Hey you! Yeah you 👋🏽 I want you to take a moment to CELEBRATE and OWN your accomplishments this year. You might have been in the right place at the right time, but you didn't get lucky. You worked hard and took advantage of opportunities. . Don't downplay your successes just for the sake of seeming humble, acknowledge them (especially you, ladies)! The more we get comfortable celebrating ourselves, the more we'll cheer on everyone else 💕👯👏🏽This PSA has been brought to you by my queen @shondarhimes from her book #YearOfYes 👑 . Comment below with something from 2018 that you're really fucking proud of (no matter how big or small) so I can give you an Internet high-five 👋🏽

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🍳The HOM family Recipe for Success👇🏽 . A handful of ideas, roughly chopped 1 cup intuition 1/2 cup confidence (homemade is best but store bought is fine) 3 cups of DOING THE DAMN THING 1/2 cup support from friends 1/2 cup knowing when to rest 2 tablespoons of figuring it out as you go 1/2 cup red wine (optional) Salt, pepper, and sass to taste . Combine all ingredients in a large bowl, mixing with your hands until well-combined. Form dough into balls and deep fry until golden brown. Serve with a side of spicy mayo & a big glass of ‘don’t overthink it’. 🍷🍷🍷 . This week’s #HOMwork was a fun one!🙌🏽 Want to get your creative juices flowing this weekend? 👉🏽 Sign up w/ the link in my profile to read this full assignment, receive a new creative prompt in your inbox every Friday morning, AND get exclusive access to my brand spankin’ new ‼️Creative Resource Library!‼️ It’s packed with FREE tutorials, worksheets and resources for designers & creative entrepreneurs, and I’ll be updating it with new goodies every month. When you sign up with the link in my profile, I’ll email you the library link + password right away🗝👀✨

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Ending my intense month of international work travel with a few days in Budapest with @twahlin to try to turn our work brains off for a hot second. The itinerary? Soaking in thermal baths, eating ice cream, and hanging out at bars and cafes without our laptops (you know, like most people do when they go to bars and reataurants) 😅⠀ ~⠀ After doing the #digitalnomad thing from 2016-2017 and still traveling extensively for business nowadays, my lines between work and travel are blurred. And dating another entrepreneur, while wonderful in many ways, means that the line between my professional life and and personal life often gets blurred too. I have a hard time completely stepping away from my work because I genuinely enjoy it, but at the same time, I know that taking a true break is necessary recharging time.⠀ ~⠀ 💡Other creative freelancers and entrepreneurs: what are your favorite ways to take a break and give your work brain a rest, in both big and small ways? What strategies have worked (and haven't worked) for you? 👉🏽Here are a few of mine:⠀ ~⠀ I don't bring my laptop into the bedroom anymore, and I've been mostly good about leaving my phone out of bedside reach too. When we're home, I take the time to plan, shop for, and cook 90% of our meals from scratch. Over the last 4 months, I've learned how to make tofu, almond + coconut milks, kombucha, bread, crackers, and seitan. Cooking brings me into this amazing peaceful yet productive state (win win!). Tom and I both take Saturdays off *completely* to spend time with each other in a non-worky way. Sundays are questionable, as Monday to-do list thoughts tend to creep in, but hey, we're trying 😉

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Have you been waiting for a sign from the universe to take action on something?💫 If you’re waiting on one, you could be waiting for a reaaaaaally long time. So this week, we're taking fate into our *own* hands for this week’s #HOMwork assignment (link is in my profile to sign up for the weekly email!)💌 ~ The assignment is to turn a sign you’ve been waiting for into an *actual* sign by lettering or illustrating it (bonus pts for mocking it up on a billboard, poster, or any other physical sign – get creative with it!)✨ ~ 👆🏽This piece is the sign I've been waiting for when it comes to making decisions in MY business. It's a golden bit of advice my business coach @the_content_queen gave me last year when I was having a hard time deciding what steps to take next with my content and online courses. 🤔 Sensing my hesitation, Rebecca asked me, “Well, what would feel good to work on right now? What would be fun for you?” and then dropped these words of wisdom on me: “I think you should follow the fun.”🙌🏽 ~ I loved it so much that I jotted it down and lettered this as a reminder to myself (and other creative entrepreneurs in a similar space) that the reason my business exists is because I directed my time and energy towards something I loved and enjoyed (which to me, meant something fun!). I immediately felt unstuck and began to list off ideas for classes, blog posts, and content that sounded fun to make, and we began to roll out a plan 💕 ~ I know every business is different, but I think it’s especially important for art/creative-based entrepreneurs to focus on making things that they *actually* enjoy making. Think back to why you started your business in the first place, and use that as your compass 🔮 The beauty of running your own biz is that you get to call the shots, so if you’re ever feeling stuck about what to do next with your content, marketing, or creative projects, I hope these three little words will be as helpful for you as they were for me ♥️

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✨This scholarship is CLOSED – the winning entry was by @julishakim. Thanks to all who participated ✨ Want to win a trip to the @letter_west conference and level up your lettering skills from June 6th to 8th this summer? And hang out with like-minded creatives who also geek out about letters as much as you do? THEN KEEP ON READING! 👀👀👀 ~ @letter_west Conference is an event that assembles hand-letterers of all skill levels to meet, learn together, and celebrate the art of lettering. I’m speaking + hosting two panels there, and I truly believe it’ll be such a game-changer for lettering artists who want to turn their love of letters into a serious business 🙋🏻‍♀️🏆 ~ Last year, I ran this scholarship and awarded it to the lovely @moniqueaimee, and this year I'm really excited to be able to give another talented artist the opportunity to attend an event like this too. The winner will receive one ticket to the Letter West Conference (not to be confused with the retreat) and $800 for hotel + travel expenses 🎟✏️💰✈️🍔 ~ How to enter: * Create a piece that shows off your lettering skills using the phrase “Forever bettering my lettering” * Post your artwork on Instagram using the hashtag #HOMxLetterWest2019 and tag me @homsweethom and @letter_west * In the caption, write 1-2 paragraphs about why you love lettering and what winning this scholarship would mean to you. ~ Entries are due by May 1st at 11:59pm EST and the winner will be notified via DM on May 3rd before 6pm EST. The scholarship is open anyone over the age of 18. You can find all of the contest details with the link in my profile or at homsweethom.com/blog/letter-west-scholarship-2019. Good luck!!! Tag a friend who should enter 😉♥️✏️

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