Jane Bowyer Makes Art That Actually Matters

Jane Bowyer graphic illustrations rely on shapes and colors, with the finished product balancing playfulness with a sense of purpose. The graphic designer and illustrator works on creative projects for clients from a range of industries and disciplines, with her focus being to make effective, thoughtful work.

Her work also stems from an interest in social causes, aiming to use her skills as a designer and storyteller to inform and provoke peoples’ thoughts and actions. In her own time, Bowyer has run workshops with young women on the representation of women in online and offline media and has worked on several personal and commercial projects for causes she feels passionate about.

“I am interested in how design has the potential to shape our society and environment in a positive way,” she told Creative Boom. “I’m interested in work that solves a problem, starts a conversation or improves people’s lives rather than work that ‘just looks cool’ or sells crap. I am particularly proud of work that improves the lives of women because it’s something I can relate to as a woman.”

And like most creatives, Bowyer passion for art began early on. According to her, it was her secondary school art and graphic design teachers who had shaped her ideas about design and art. “I remember my art teacher taking me to one side when I was about thirteen and he asked me if I’d ever thought of a career as a designer,” she says. “I said no. He explained to me what a designer was, how you could be paid to be creative and from that moment – that’s what I’ve worked towards being and accomplishing.” She hasn’t looked back since.

Here are some highlights from her Instagram page.