You know the old saying: “fake it till you make it”? One young YouTuber from London wanted to check if this was true, so he created a fake Instagram page where he came across as a spoiled, rich kid.
The results were overwhelming. Byron Denton successfully fooled nearly 75,000 people who started following him for his lavish lifestyle in a relatively short amount on time. In the video below, he explains what exactly took place.
“I saw a lot of people faking holidays and stuff, but I thought it would be cool to take a different approach,” Denton told Insider. “I’d always wondered if the reason people are so obsessed with celebrities was due to the fact they can afford to live a life not everyone can.”
Thanks to organic engagement, it only took him a couple of days to achieve his goal. Scroll down for some pictures from his Instagram.