Francesco Lo Iacono Captures the Spirit of Fashion

Fashion is not only about clothes. Fashion, one could argue, is about attitude – a performance that calls attention to the ways in which we form our identities. Fashion illustrator, Francesco Lo Iacono, knows best. With his work including live illustration, Lo Iacono manages to capture the very spirit of fashion with one swift brush stroke.

Born in Italy, Lo Iacono took to drawing early on and recalls doodling inside his school books. His interest in fashion came later while studying for a Master’s in photography. He then moved from Italy to Paris where he worked for five years at a trend forecasting agency.

“This experience was extremely valuable,” he later told The Association of Illustrators, explaining that at the time he had no proper education in fashion but was very eager to learn. “It was an important period that paved the way to my career as an illustrator, as I met other creatives working for the same agency as freelancers,” he notes.

It was while working for the trend forecasting agency, that Lo Iacono opened a blog dedicated to fashion illustration. “Everything developed naturally from there,” he says. Jump forward some years later, and he’s now based in London where he works for some of the biggest fashion brands out there – brands like Dior, Fendi, and JW Anderson.

And with more than 50k fans on Instagram, you’d want to join in the hype.