Artist Creates Pop Culture-Inspired Alphabet

Jaime Sánchez is a talented photographer who loves telling stories through his art. His latest project, The Brandphabet, is one of his best so far, creating a unique vision about the alphabet. His main goal was to create an original alphabet using typography of recognizable brands such as Barbie, Campbell’s, and Apple among others. 

The project was challenging because everything was handmade without using any 3D renders. Sánchez had to find the right materials to make all the letters and had to give that feeling of volume and density to make it look real.

He used textiles, pint, clay, polystyrene, and even slime. Finding the brands that fitted his Pop Art Vision was also challenging because not all brands worked with his colorful style.

Check out this pop alphabet and follow him on Instagram for more.